Case in Marketing Study Example | Topics and Well Written Essays - 2250 words

In Marketing - Case Study Example Over the years, it has extended its business in each and every subcontinent. It has been observed that Danone has around 90,000 employees throughout the world and it has operated its business in 120 countries in three core segments. Apart from dairy products, it has biscuits and beverages amid its offerings of globally renowned products (Danone,†Our Mission†). According to research, it has been found that the organisation has used a few pertinent strategies to ensure a significant command on the global market. Throughout the last century, it has operated its marketing activities in a competitive global marketplace. Apart from core segment including food and beverages, Danone has found competition from Nestle, Pepsi and Coca-Cola among others. In order to compete with the concurrent leading players, it has upheld quality as a prime factor in its offerings. With these considerations, the study intends to critically evaluate a key issue faced by the Danone Company in its operations in the past few years. Subsequently, in keeping with the analysis made regarding the issue faced by the company certain prudent recommendations or solution will be offered to ensure that the issue does not linger on and create even severe hurdles for the company in the near future. During the phase of 1990s, Danone had emerged as one of the world’s leading and renowned food companies. It had taken 40 years of time to achieve that peak in the global market. However, before that phase Danone had failed to capture the China market during the initial entrance. It had faced several difficulties during that stage. In this regard, it is determined that Danone has been significantly reliant on the supply of baby milk from the New Zealand exporter of wholesale daily products namely Fonterra. Unfortunately, during 2013, a warning related to bacterial infection was provided by